Digital marketing resumes live and die on numbers — CAC, ROAS, conversion rate — because the entire discipline is measurable. A campaign description without a metric reads as unfinished.
A vibrant, energetic layout built to highlight campaigns and results — general marketing category fit.
Focused specifically on growth metrics, funnels and performance marketing — strong fit if your work is acquisition-focused.
Better suited if your emphasis leans brand strategy over direct-response performance work.
The hard skills, tools, and certifications ATS software scans for on digital marketer resumes.
List the 2-4 you've owned with real results — a long list of channels you dabbled in dilutes your specialization.
Real results matter more, but certifications are quick to earn and still get filtered on by many ATS — worth having both.